Once a concept is solidified, I move into digital software (such as Adobe Illustrator or Photoshop) to recreate the initial sketches in a refined, digital format. This step involves selecting color palettes, typefaces, and specific visual elements reinforcing the design’s theme and message.
After establishing the basic structure, I begin adding detail to create visual interest and polish. This includes adding texture, shading, and aligning elements precisely. Adjustments to color and layout are made as needed based on feedback or visual testing.